ToRead Brand Center

Learn how to use the ToRead branding

Access downloadable logo artwork, brand guidelines, and useful information

The Story of our Identity

A Brand Shaped by Purpose

The ToRead logo is more than a name; it’s a bridge between two worlds, two languages, and one shared purpose. 

At first glance, the logo captures attention with its bilingual harmony: the English ToRead intertwines seamlessly with the Arabic تريد. Together, they form a powerful message: You want… to read, to learn, to grow, to lead. 

The red accent at the heart of the design symbolizes energy, ambition, and courage, the spark that ignites change. It stands out boldly against the deep navy tones, which convey trust, stability, and depth, the foundation ToRead builds for youth to grow upon. 

The fluid curves of the Arabic script meet the steady rhythm of the English letters, representing the fusion of cultures, languages, and ideas that ToRead embodies. It’s a reminder that opportunity speaks every language and that connection starts when we learn to listen and read across borders. 

In its simplicity and depth, the ToRead logo stands as a symbol of aspiration: a bilingual identity for a generation that dreams in more than one language, and acts in more than one direction: always forward.

ToRead Logo Set

Includes the primary logo of ToRead, brand marks, and guidelines of use.

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Takadam Logo Set

Includes the primary logo of the Takadam Platform, which is owned by ToRead, brand marks, and guidelines of use.

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Taalllam Logo Set

Includes the primary logo of the Taallam Platform, which is owned by ToRead, brand marks, and guidelines of use.

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